Results-Driven Blog Management:
I apply efficient systems & ambitious strategies to develop unbeatable content.
Everything you need to grow.
Polished drafts, outreach and social.
Documented plan for the DIYer.
Relationship-centered brand awareness.
10X current content marketing results.
Strategic design, captions and hashtags.
I’m Here to Provide 10X Growth, Not a Measly 10% “Increase”
I’ve spent the past 5 years quietly studying and implementing various marketing tactics for clients around the world.
Plenty of digital pros charge a monthly contract until your startup runs out of money from the lack of results. They make a few thousand dollars, then move on to the next victim. It’s not only frustrating, it’s unethical.
So began my overarching mission: Develop a content marketing framework that brings a 10:1 ROI for startups within 12-months.
I believe it makes way more sense to actually grow your startup. Your prosperity leads to my own. I’m not looking to drain you of cash and move on. I’m here to establish a system that, within a year’s time, takes your investment in me and multiplies it tenfold.
A Personalized, Polished Strategy With a Clear-Cut Path to Skyrocket Past Competitors
Last year, 72% of B2B Marketers attributed increased content marketing success to a documented content marketing strategy. Why? Because powerful execution happens when you have the right plan, systems, structure and metrics in your machine.
How do I forge this clear-cut path to skyrocket your startup? My strategy development process consists of seven (not-so-) simple steps.
1. Define Objective: Your content marketing strategy gets centered around one quantifiable objective. “What do we want to achieve from content marketing this year?” The answer to this question informs the rest of your strategy.
2. Personify Your Ideal Audience: An outline of pertinent information including: demographics, personal goals, career responsibilities, daily frustrations, primary influences, driving motivators, content preferences and consumption patterns.
3. Discover Your Sticky Story: More than a product or service, your startup sells the story. We’ll construct one through proven building blocks. By the end, your narrative will propel our ability to gain attention, admiration and authority.
4. Determine Metric for Success: Objective + Audience + Story dicates the metric we’ll use to track gauge success. We’ll hash out how to quantifiably track our objective, while creating a system to report on secondary metrics as well.
5. Outline the Journey: Here we’ll build the conversion funnel leads will experience. It’s important to outline the process because it informs content decisions. Understanding the journey means delivering the right content at the right time.
6. Reverse-Engineer the Content: Remember, you don’t need a blog; you need to attract, convert and retain customers. Here I’ll evaluate our objective/audience/story to determine the best types of content, then create a 6-month editorial calendar.
7. Develop Optimized Systems: I’ll create and document style guidelines, a content inventory, an initial outreach list and the amplification workflow.
These systems will keep the entire team aligned, in sync and positioned for success.
The first month of our contract is dedicated to content strategy, planning, preparation and setup. From there, we’ll launch into our whirlwind year of growth, creativity and [fire].
Content Publishing System Optimized for Lead Generation, Nurturing and Conversion
Working as a content marketer on the autism spectrum means I have a keen sense of detail. When building a piece, I’m focused on the small structural, formatting and design elements which yields a nuanced polish.
It’s the kind of minutiae readers may not see or notice, but they definitely feel it.
I want everything I publish to have an unspoken WOW-factor. To accomplish this, I incorporate several idiosyncrasies into a post:
Detailed Creative Brief: Communicate goals, timeline, outreach, call-to-action, personas, purpose and distribution.
Outreach Workflow: Create 5x50x100, set milestones for relationship development, gather feedback, send follow-ups.
Engagement Components: Incorporate peer and influencer quotes, use social prompts like Click-to-Tweet, astute formatting.
Eye-Catching Design: Custom featured image, branded graphics throughout post, formatted thumbnails for social sharing.
Conversion Gates: In-post CTAs, add high-value bonus content upgrades, push primary CTA in conclusion at end of post.
Micro-Content Strategy: Documented plan for getting the most out of the content. Dissect and distribute across the web.
From the moment a piece of content goes on your editorial calendar, I’m strategizing a polished workflow for generating, nurturing and/or converting leads. If we’re not moving toward your objective each time I hit “publish” we’re doing something wrong.
Yes, content marketing is a long-game, but I believe it should yield short-term rewards as well.
Intense, High-Volume Monthly Production Upheld by Best-in-Class Quality Standards
I give my blog management clients 15,000 words a month. Broken down into individual content pieces, it looks something like this:
- 8x, 1200-word blog posts.
- 8x, 100-word content upgrades.
- 2x, 800-word guest posts.
- 4x, 200-word newsletters.
- 1x, 700-word lead magnet.
- 1,500-words toward Quarterly Skyscraper.
Despite the high volume, I still value quality over quantity. But in today’s world of exorbitant content consumption, businesses need both to thrive. To manage the pull from both directions, I use intense standards to measure quality.
Depth: There’s a trend to supersede your competitors by beating their word count. I destroy the competition by going deeper, not longer. Interviews, feedback, perspective, storytelling… When approaching content, I think, “How can we take this deeper than anyone else?”
Media: People rarely read every word. Instead, we skim. I incorporate some sort of media every 100-200 words. My ultimate objective: If a visitor only consumes the sub-headings and media, they can extract enough value to engage, share and/or convert.
Coherency: Correct spelling, proper grammar and logical organization creates a cohesive flow and builds trust. When editing a post, I ask myself three questions, (1) Do the facts check out? (2) Does it flow? (3) How could it be better?
Formatting: I’m big on formatting. Design and feel of the post matters to me. Where does the emphasis go? How can I get you more captivated by my words? Does this paragraph take up too many lines? Is this sentence too weak?
Readability: Every piece of content goes through Hemingway App, which strengthens the piece by honing my prose. Most notably, it helps me stay in active voice, choose precise words, reduce adverbs and simplify awkward sentences.
Expertise: I don’t know everything about everything. Instead, I practice mastery in my ability to uncover your expertise. Then I process that complex information, assemble the content for digital readers, and strategically promote it to your audience.
Linking: Incorporating both internal and external links to relevant content shows that you care about reader experience. Google likes that, and so do readers. As a rule, I incorporate at least 1-2 internal and 3-5 external links when publishing content.
Value: Expert feedback, interviews, meetings, phone calls… The high-value content comes when you’re willing to get your hands dirty, not when you regurgitate the same information. It’s about finding different perspective and going deeper.
Action: We want everyone, skimmers and readers alike, to take action on your content. This means optimizing each blog like a landing page. Strategic calls-to-action with relevant offers will place them in your funnel, and that’s where the real magic happens.
A consistent emphasis on these standards enables me to produce the absolute best content for your business. And that’s what I want to achieve: notability as the best. Not just for my brand, but for yours as well.
Benefit #4: Consistent, Methodical Outreach Focused on Cultivating Authentic and Profitable Relationships
Consistent outreach propels brand authority more efficiently than any other tactic. Why? Because even in the age of technology, it all comes down to who you know.
Before every writing a word, I strategize and start the outreach process.
While it may shift from client to client, the basic premise remains the same. Here’s an example of my complete project workflow for publishing a blog post:
1. Determine Unique Data Needed. How can others in the industry help? I’ll often source external case studies, gather new data, request a quote or ask for qualitative feedback.
2. Send Email to 50x Content Creators. Once I know what I need, I’ll reach out to 50 content creators I believe would provide valuable insight and support.
3. Create Blog Post Brief. I outline, define tone, attach key research points, incorporate contributions from content creators and define various project variables.
4. Initiate Engagement Strategy. Cold emails don’t build partnerships. This step focuses on authentic relationships, adding immense value and connection.
5. Write, Edit and Design Content. Write the words. Make the words better. Beautify with supporting media, formatting, calls-to-action and custom visuals.
6. Initiate Engagement Strategy (Part II). Gathering feedback from influencers and creators strengthens the content, facilitates investment and develops relationships.
7. Apply Feedback and Suggestions. You must put advice into practice to reap the benefits. Always make sure to incorporate sound feedback into the content.
8. Upload and Schedule Post. Put it into your CMS. Make sure everything looks great and works well. Schedule it to go live according to the editorial calendar.
9. Once Live: Engagement Strategy (Part III). Thank the influencers and creators who contributed or responded. Send emails to relevant industry consumers.
10. Move Connections Into Long-Term Engagement Strategy. You must nurture relationships. Strategic check-ins and touchpoints keep the connection strong.
As you can see, a huge portion of the day-to-day work revolves around relationships building. I truly believe it’s the smartest strategy for any startup wanting to gain awareness, influence, authority and users.
Benefit #5: Ambitious Lead Generation Projects to Differentiate You As a Distinguished Industry Leader
Best-in-class content coupled with consistent outreach will deliver results. But what about those moments where you really want to push 10X growth? As we know, startups go through spurts of massive growth before stalling for a while.
Incorporating lead generation projects into the mix can catalyze growth bursts.
What type of content we’ll develop depends on your content strategy objective. Some of my favorite projects to develop include:
Ultimate Guides: We create a more in-depth guide than anyone else in the industry. They’re often thousands of words and include a high-quality, professional design.
Insider Courses: We create a free high-value course to release on the website. Visitors can access the exclusive content in exchange for an email address.
Headline Tour: We spend a few months arranging guest posts, backlinks and brand mentions across industry blogs to release over the course of a few weeks.
Microcosmic Attack: We gather snippets from all the content published that quarter. Then, use those excerpts to create a warchest of micro-content to distribute on social.
I love lead generation projects. It’s such a fun way to get really creative while amassing massive results. We’ll brainstorm exactly what project to execute during strategy and planning sessions.
Benefit #6: Quantifiable Analytics to Provide an Accurate Account of Monthly Output, Metrics and Progress
As a freelance writer, no one ever blamed me if a blog post didn’t perform. It wasn’t my job to promote it; I just needed to write the words.
My services weren’t quantifiable. Don’t get me wrong, the lack of pressure felt nice. But it also left me feeling incredibly empty. It also meant I didn’t have much control over client retention. I could write the most elegant, high-converting words, but if my client didn’t drive any traffic then they would give up on the process after a few months.
So, I pivoted into a complete blog management service. It’s incredibly more fulfilling because I can measure the impact my services make. Now, instead of hoping a client can continue my services, I’m directly involved in the success.
Each month, I provide a detailed report on the following:
- Output: Specifics regarding the amount of content produced and outreach conducted.
- Metrics: Quantitative figures for pre-determined primary and secondary metrics.
- Progress: A month-over-month review of our goals, performance, feedback and growth.
You will receive this report at the end of the month. We’ll review it together during our next scheduled meeting. This way you can dissect it and we can discuss any questions or concerns.
Blog Manager, FreshBooks
“Chelsei is extremely talented online marketer with superb writing skills. Her pieces are fluff-free, well-researched and genuine – typically covering topics from her personal experience as a full-time freelancer. In addition, her organizational abilities are top notch – without even asking, she began creating tools and resources to help automate our workload for the FreshBooks blog.
I was fortunate enough to discover Chelsei by total fluke and boy, am I thankful I did. At the time, I was searching for someone to work with in a small capacity on the FreshBooks blog, but after our initial conversation, I was blown away by her marketing savvy and knew we needed to hire her in a much bigger role than originally anticipated.
Any organization looking for a talented freelancer specializing in content and social media marketing would be lucky to land Chelsei. The best experience I’ve ever had working with a freelancer in my 7+ years as both an employee and a business owner.”
|• Content Marketing Strategy||• Monthly Editorial Calendar||• Strategy + Analytics Setup|
|• 4x, 2,500-Word Posts||• Professional Design||• On-Page SEO Optimization|
|• Blog Lead Gen Optimization||• Post Upload & Scheduling||• 60-Hours of Email Outreach|
|• Guest Post Prospecting||• 5x, 1,000-Word Guest Posts||• Quarterly Skyscrapers|
|• Monthly Analytics Report||• 2x, 30-Minute Meetings||• Unlimited Email Support|
|BONUS: 1,200-Words for Monthly Lead Generation, Nurturing & Conversion Projects|